Developed compelling, audience-targeted ad copy for two high-visibility ad placements at Dulles International Airport. The ads effectively communicated RealmOne’s mission-driven work in national security, driving awareness for both recruiting qualified IT candidates and attracting B2B partnerships in the defense sector.

Led the development of a comprehensive communications strategy for a programmatic office within the U.S. Air Force, including brand pillars, tone guidelines, audience segmentation, and messaging recommendations. Collaborated across multiple teams to increase internal and external awareness of the program, resulting in leadership endorsement and funding for Phase 2 to develop adaptable branding assets.

Led UX writing and content strategy for the launch of a new training platform designed to educate employee benefits consultants and their clients on pharmacy benefit solutions. Delivered a user-friendly website, organized FAQs, and scripted and directed seven training videos, partnering closely with design, development, and marketing teams.

Led content strategy and copywriting for a multi-channel branding campaign for a federal agency. Delivered 17M+ impressions, a 46% landing page engagement rate, and far exceeded CTR and video completion benchmarks across platforms — strengthening the employer brand and boosting candidate awareness.