Training Platform Content Strategy and UX Writing for Leading Pharmacy Benefits Optimizer
Led UX writing and content strategy for the launch of a new training platform designed to educate employee benefits consultants and their clients on pharmacy benefit solutions. Delivered a user-friendly, accessible website with structured navigation, organized FAQs, and seven training videos - all crafted with clarity and usability in mind. Collaborated cross-functionally with design, development, and marketing teams to ensure alignment across all deliverables.
Quick Snapshot
Client: Pharmacy Benefits Optimizer (identity withheld under NDA)
Role: Lead UX Strategist and Copywriter, collaborating with graphic designers, developers, marketing leads, and video production teams
Primary Goal: Develop and launch a user-friendly, accessible website and training videos tailored for a non-technical audience
The Challenge
The client needed a centralized, accessible platform to house educational resources about complex pharmacy benefit offerings. Materials had to be structured for fast comprehension by a busy, non-technical audience, maintain brand consistency, meet accessibility best practices, and comply with healthcare industry standards - all within an aggressive three-month launch window.
The Approach
Conducted industry and audience research to inform both the information hierarchy and the accessibility of learning content.
Applied accessibility principles throughout the platform, including clear headings, logical content structure, plain language, and keyboard-navigable layouts.
Partnered with design and development teams to ensure that visual content met contrast and readability standards, and that video scripts included descriptive narration to support understanding with or without visuals.
Structured FAQs and video scripts with concise, actionable language to support cognitive accessibility.
The Solution
Developed content for a new training website with intuitive navigation and accessible layouts to ensure ease of use across devices and abilities.
Crafted a comprehensive, easy-to-scan FAQs section that addressed key pain points and minimized reliance on direct support.
Scripted and directed seven training videos featuring on-screen talent, translating complex pharmacy benefits into approachable, inclusive explanations with clear visual and verbal cues.
Worked with the development team to ensure all videos included accurate captions and transcripts for screen reader compatibility and accessibility compliance.
The Results
Successfully launched the platform on time, delivering all content and assets within the three-month deadline.
Earned strong feedback from leadership for clarity, user-friendliness, and accessibility of the platform.
Platform is now live, with performance metrics expected in the next reporting cycle.
