Careers Website Content Strategy & UX Writing for U.S. Federal Agency
Led content strategy and UX writing for a newly launched careers website for a U.S. federal agency. The goal was to attract and engage prospective candidates -especially those unfamiliar with federal hiring- through clear, inclusive, and accessible content. Delivered compelling copy that reflected the agency’s mission and values, outlined career fields, benefits, and step-by-step application guidance, all while ensuring WCAG-compliant content and user-friendly structure.
Quick Snapshot
Client: U.S. Federal Agency (identity withheld under NDA)
Role: Lead Content Strategist and UX Writer, collaborating with visual designers, developers, HR stakeholders, and compliance leads
Primary Goal: Create an accessible, mission-driven website that helps prospective candidates easily understand job opportunities and navigate the federal application process
The Challenge
The agency needed a modern, mobile-responsive careers website that would demystify the federal hiring process and appeal to a diverse talent pool. The site had to balance clarity and inspiration while meeting federal accessibility guidelines (Section 508 and WCAG 2.1 standards). Content had to resonate with early-career professionals, career switchers, and veterans alike, while reflecting the agency’s mission-driven work and public service impact.
The Approach
Collaborated with HR and communications teams to audit existing recruitment materials and identify clarity and accessibility gaps.
Developed a modular content strategy to allow flexibility across career fields and job types, while keeping navigation intuitive and scalable.
Wrote mission-driven messaging that highlighted the real-world impact of the agency’s work and opportunities for growth and service.
Applied plain language principles to all content, ensuring candidates could quickly grasp complex hiring terms, processes, and benefits.
Partnered with UX and development teams to structure content with semantic headings, descriptive link text, and accessible HTML components.
The Solution
Developed clear, structured content for a new careers website, including dedicated sections for the agency’s mission, career fields, benefits, and step-by-step application guidance.
Wrote plain-language FAQs and process explanations tailored to first-time federal applicants, reducing potential confusion and improving usability.
Crafted all content with accessibility top of mind, incorporating screen reader–friendly structure, semantic headings, and keyboard-navigable layouts in collaboration with UX and development teams.
The Results
Delivered all content on schedule, with the website currently in final development and testing stages.
Internal stakeholders praised the clarity and tone of the content, noting improved alignment with the agency’s mission and hiring goals.
The site is on track for a full launch with accessibility compliance (Section 508 / WCAG 2.1) and a user-first content strategy at its core.
*Details are limited due to project sensitivities and NDA restrictions. Additional examples available upon request.
