Crafting Stories,
Shaping Brands

I'm a Content Strategist who helps brands tell their stories with clarity, creativity, and impact. With experience in diverse sectors like government, tech, healthcare, agriculture, and architecture, I specialize in strategic messaging, brand voice development, and high-converting content across platforms.

Whether developing full content strategies or delivering sharp, audience-driven copy, I focus on connecting words to results - and making every message count.

I’ve had the privilege of working on high-impact projects for global brands and confidential ventures. While some work is protected under NDA, I’m happy to discuss outcomes and process during interviews.

Featured Projects

Portfolio
Communications Strategy Development for a U.S. Air Force Program Office
Communications Strategy Development for a U.S. Air Force Program Office

Led the development of a comprehensive communications strategy for a programmatic office within the U.S. Air Force, including brand pillars, tone guidelines, audience segmentation, and messaging recommendations. Collaborated across multiple teams to increase internal and external awareness of the program, resulting in leadership endorsement and funding for Phase 2 to develop adaptable branding assets.

Training Platform Content Strategy and UX Writing for Leading Pharmacy Benefits Optimizer
Training Platform Content Strategy and UX Writing for Leading Pharmacy Benefits Optimizer

Led UX writing and content strategy for the launch of a new training platform designed to educate employee benefits consultants and their clients on pharmacy benefit solutions. Delivered a user-friendly website, organized FAQs, and scripted and directed seven training videos, partnering closely with design, development, and marketing teams.

Strengthening Employer Brand Visibility for a Federal Agency
Strengthening Employer Brand Visibility for a Federal Agency

Led content strategy and copywriting for a multi-channel branding campaign for a federal agency. Delivered 17M+ impressions, a 46% landing page engagement rate, and far exceeded CTR and video completion benchmarks across platforms — strengthening the employer brand and boosting candidate awareness.

Content Strategy Development

Comprehensive content strategies that align brand goals with audience needs — from high-level messaging frameworks to detailed editorial planning.

Brand Voice & Tone Development

Authentic, consistent brand voices that build trust and connection. I adapt tone and messaging to resonate with diverse audiences across platforms.

UX Copywriting

Clear, intuitive copy that enhances user experiences. Every word is purposeful, helping users navigate digital spaces with ease and confidence.

Marketing & Campaign Copywriting

Marketing content that captures attention and drives results, helping brands meet their campaign goals at every stage and every platform.

SEO Strategy & Implementation

Optimize content for both readers and search engines, using targeted keywords and on-page best practices to boost visibility, traffic, and engagement.

Collaborative Team Leadership

Work seamlessly with multi-disciplinary teams to deliver integrated campaigns, ensuring every creative element stays aligned and cohesive.